5/2/2023 0 Comments 54 hercules bicycle catalog![]() ![]() The ‘Model QD’ you see here epitomises this: a superbly built heavy duty machine, with double top tube and 28″ wheels …but low (22 inch) frame. The genius of Hercules was to build basic bicycles to a high standard but at low cost, but spend a lot of money on presentation. Though Raleigh’s brochures were also well-produced, the 1934 Hercules brochure is the most dynamic bicycle catalogue ever presented to the public.īy presenting it as a ‘cycle magazine’ the company was able to use it in conjunction with subsequent years’ sales catalogues which, in turn, were quite basic folded brochures. The catalogue was a great success, particularly in America. The features are reminiscent of a Hollywood film magazine and the locations similar to a movie set. In 1934, the Hercules Cycle Co launched an full-on export campaign with a fabulous full colour ‘Hercules Cycle Magazine’ portraying all the Hercules models in typically English settings.
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